The Golden Age
PAST
Throughout the history of mankind, gold has played a stellar role. Wars have been fought and hearts won by the luster of this yellow metal. The gold ornaments and other objects discovered in Varna, Bulgaria are supposed to be dated 4,600 B.C. Every civilization, from the Babylonians to the Incas, have had gold ornaments, coins or even vessels.
Gold has always been a scarce metal and prospecting it is difficult. This has added to its value immensely over centuries. In fact, at one point of time most countries had gold as their currency. All this changed after WWII when the Bretton Woods system of convertible currencies was adopted in favour of gold. And in 1971, the US dollar was set as the standard for the exchange rate for all currencies instead of gold.
PRESENT
Though gold is no longer a currency for any nation, it has not lost any of its appeal. Women of every status still crave for gold ornaments. Men and women still think it is a valued form of investment and a security against vagaries of other industries.
At present, one need not hoard gold in its physical form since a number of other options are available as alternatives. Gold ETF, Gold Mutual Fund and Sovereign Gold Bonds are a few options that have been popular in lieu of collecting gold in its physical form. All of the aforementioned choices have their pros and cons. You may need to have a demat account for some or there may be a minimum amount to invest, or even a lock-in period before you can liquidate.
Digital gold is something of a new entrant in this field.
FUTURE
The trend in jewellery was veering towards diamonds but with the influx of lab grown diamonds, suddenly there is a dilemma regarding value and authenticity. This is where gold steps in; one cannot hide the purity or the lack of it for gold ornaments. Gold bought anywhere in the world can be tested for purity in a different location. But what should one do when we need to diversify our investment portfolio and not buy physical gold? Digital gold is a new product but it is the best option. There is no minimum amount needed for starting your investment. No demat account or lock-in period required. SIP method of investing is also possible with investing in Digital Gold. Plus, you can ask for physical delivery for your investment at 99.9% purity, literally delivered to your doorstep. This is where you need Fikaa. We facilitate you to invest in digital gold seamlessly. So, without further ado, start your Digital Gold investment with FIKAA!
Women shouldn’t shy away from discussing finance. This is the only way to break the walls and set a level playing field. Let’s be unstoppable. We've all heard the saying, "Be the change you wish to see in the world." This is for all the ladies out there, come join FIKAA to empower women so they can learn, invest, connect, and grow together.
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